Free tools
Free marketing tools
No email required, no signup, nothing stored on a server. These are the calculators and checklists I use in client work, built so you can use them yourself.
Available now
Google Ads budget calculator
Enter a lead target, conversion rate and cost per click. You get the monthly spend you need, cost per lead, cost per customer and return on ad spend. Plus an honest verdict on whether the numbers work.
Open the calculator
GA4 conversion tracking checklist
Nineteen checks covering duplicate tags, untracked forms and phone clicks, internal traffic filters, cross-domain measurement and attribution. Saves your progress and prints cleanly.
Open the checklist
Both run entirely in your browser. Nothing you type is sent anywhere, and there is no tracking on these pages beyond standard site analytics.
Rather have someone check it for you?
A free audit covers your tracking setup, your ad account and your search visibility. Thirty minutes, no obligation.